Troy Nash is a highly regarded expert in both urban and rural economic development and real estate marketing. He has a unique understanding of economic analysis, commercial and residential real estate finance, business retention and expansion programs, and public policy development and implementation. Nash's background and experience serves as the basis for producing high level economic and demographic analysis, target and industry cluster studies, economic impact analysis, competitive benchmark scaling, and strategic and comprehensive planning. A trademark of his work is identifying the connections between separate and distinct international, national, regional, and local trends and their influence on job creation.  Nash is able to communicate the connections in a manner that offers communities a clear pathway to achievable strategies and plans.

As a former public official, Nash defines economic development as a commitment by the public sector to use limited resources in a manner that inspires, motivates, and excites private sector investment. Because Zimmer has actually developed nearly 30,000,000 square feet of brick and mortar on behalf of public, private as well as its significant portfolio, the Zimmer team combines this practical experience with deep understanding of global economic trends in finance and economic development to design implementable plans and strategies. The end result is a realistic plan based on real world assumptions, not academic theories or the latest planning fads.  In the end, Nash and his team believe developers make excellent planners because when you risk your own capital, you don't get second chances.